Etihad was the official sponsor of the movie Mission: Impossible - Dead Reckoning Part I. To promote this partnership, we decided to create a stunt that matched the franchise's level of excitement. Taking inspiration from Tom Cruise's hands-on stunt work, we chose to showcase how Etihad's cabin crews also go to great lengths to provide exceptional service. The project turned out to be a huge success, garnering over 60 million views within a week. Remarkably, the project received the approval of Tom Cruise himself.
Role: Art Director/Designer
Role: Art Director/Designer
